Performoo Blogs
Performoo Blogs
Enhance your expertise in ad tech and interactive video with in-depth industry insights, covering the latest trends, advanced strategies, and innovative technologies that shape the future of digital advertising and audience engagement.
What Is a Consent Management Platform?
Privacy regulations for data are increasingly stringent, resulting in the rise of consent management platform as a crucial instrument for...
Top CTV Platforms and Service Providers for 2025
In 2024, the Connected TV (CTV) scene has become more significant than ever and offer marketers an array of platform choices. This...
What Are Outstream Video Ads and Method to Get Started
Outstream video ads play in the absence of the traditional player, for example, within the middle of an article or even on social media...
Master Rich Media Ads: A Quick Success Guide
A study in 2024 revealed that rich media ads deliver 267% better performance than standard banners. You should consider including these...
Display Advertising: Leveraging ABM for B2B Marketing
Display advertising stands as one of the most powerful tools in B2B marketing because it boosts a company’s image, attracts new customers,...
Boost Your Ad Impact with Programmatic Advertising
Programmatic advertising enables you to display your ads to the right audience at the right time by bidding in real time for ads...
12 Highest-Paying AdSense Alternatives in 2025
AdSense is the most popular ad monetization tool. Although many publishers could make more money by switching to AdSense Alternatives and...
Streamline Your Creative Process with Creative Platform
Creativity is among the main factors in improving advertising performance. Creative Platform are one of the most valuable and impactful in...
OTT vs. CTV Advertising: Differences
People often use Connected TV (CTV) and Over-the-Top (OTT) interchangeably, but they’re not the same. Still, buyers of media must be aware...