Expert perspectives on programmatic advertising, ad tech innovation, and industry trends
Digital advertising has changed quickly. Brands are no longer limited to manually selecting websites, negotiating placements, and guessing which audiences might
Every ad you see online, whether it's a banner on a news site or a video before a YouTube clip, was chosen and delivered by a system working behind the scenes i
Publishers spend hours trying to fill ad slots only to watch fill rates and CPMs disappoint them, while advertisers wonder why their video creative keeps reachi
Connected TV has become one of the most competitive spots in advertising, with more viewers streaming and more advertisers chasing their attention on the big sc
If you've ever scrolled through a news article and had a video start playing right inside the text — without ever clicking play on a YouTube clip — you've alrea
Digital advertising doesn't run the way it used to. Media buyers no longer pick up the phone to negotiate placements with individual publishers, and publishers
If you run a content site and don’t produce video, you’ve probably looked at video CPMs with some envy. Video inventory pays multiples of what standard display
Introduction Advertising has become a game of visibility. Every brand, in every category, is competing for the same limited attention on Facebook, Google, TikTo
A few years ago, if you asked a media buyer where to spend an extra hour of their week, almost nobody would have said "on the creative." That hour went to audie