Connected TV (CTV) is the most rapidly growing major ad network in the US among all types we monitor. CTV is expected to increase by 18.8%, reaching an estimated $28.75 billion by 2025. . Audience segmentation, insight-driven data, screen-based viewing, and...
Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing business models due to the popularity of this format. You’ll need to have a CTV platform that you can trust, regardless of...
In 2024, the Connected TV (CTV) scene has become more significant than ever and offer marketers an array of platform choices. This article focuses on the best CTV platforms and services and explains their characteristics and advertising capabilities. If you’re...
Connected TV transformed the consumption of entertainment and targeted the desired client bases with ads. Growth in the field, from traditional usage of TV to on-demand streaming, develops targeting through CTV capabilities like no other, inspired by data-intelligent...
Promoting via CTV advertising has steadily gained popularity over the last ten years, but it has reached unprecedented prominence since the lockdown. Studies indicate that 56.8 million s across the US have joined connected TV – expected to increase to 62.6...
Connected TV (CTV) has quickly emerged as a key player in digital advertising’s fast-evolving landscape, revolutionizing how audiences consume content. In this article, we explore what Connected TV is and how it impacts television viewing habits.. Additionally,...
