AdSense is the most popular ad monetization tool. Although many publishers could make more money by switching to AdSense Alternatives and headers bidding option, some publishers would be more successful with AdSense or implementing a mixture of AdSense and header...
Creativity is among the main factors in improving advertising performance. Creative Platform are one of the most valuable and impactful in this era of advertising. Yet, most brands believe that generic creatives will take on the challenge. Customers are looking...
People often use Connected TV (CTV) and Over-the-Top (OTT) interchangeably, but they’re not the same. Still, buyers of media must be aware of the distinctions between them when they evaluate advertising placements. Why? The answer lies in being aware of what...
Video advertisements have become a part of daily life. It was once a constant sight on TV screens, but later, it moved to the internet space. Instream Vs Outstream Video Ads is topics in which many peoples are confused select right one for their business. From...
Ad-Serving Technology delivers ads through ad servers, it automate and optimize online advertising tasks. This makes the tasks more effective and efficient. Ad servers are available for various client groups, including publishers, advertisers, advertising agencies and...
