by Ankitesh Thakur | Mar 19, 2025 | Technology
AdTech is a crucial asset for running successful digital advertising campaigns. It enables advertisers to purchase, manage, and optimize ads efficiently. By leveraging data-driven insights, AdTech helps brands target the right audience, track performance, and maximize...
by Ankitesh Thakur | Mar 10, 2025 | Technology, Video Advertising
Display ads on the internet deliver visual and textual elements and calls to action that led to an online landing webpage. Display advertising is an excellent way for brands to promote their products and brands to a specific audience across various online-based...
by Ankitesh Thakur | Mar 5, 2025 | Technology
Privacy regulations for data are increasingly stringent, resulting in the rise of consent management platform as a crucial instrument for advertisers and publishers. What is a consent management system, and why is it essential to our online interactions? In essence, a...
by Ankitesh Thakur | Feb 14, 2025 | AdSense Alternatives, Technology
AdSense is the most popular ad monetization tool. Although many publishers could make more money by switching to AdSense Alternatives and headers bidding option, some publishers would be more successful with AdSense or implementing a mixture of AdSense and header...
by Ankitesh Thakur | Nov 4, 2024 | Ad Network, Ad Server, Technology
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
by Ankitesh Thakur | Sep 30, 2024 | Technology
The notice of an Ad increase in video content. The public is turning their attention toward video content at a faster pace than text or audio. With the increase in internet access and the rise of video-related platforms, this trend will not fade away anytime soon....
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