by Ankitesh Thakur | Nov 4, 2024 | Ad Network, Ad Server, Technology
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
by Ankitesh Thakur | Sep 30, 2024 | Technology
The notice of an Ad increase in video content. The public is turning their attention toward video content at a faster pace than text or audio. With the increase in internet access and the rise of video-related platforms, this trend will not fade away anytime soon....
by Ankitesh Thakur | Sep 5, 2024 | Technology
We define VAST as a protocol that provides an XML-based, standard language that supports multi-player compatibility, allowing advertising servers to interact with various video players. Alongside an efficient technology for managing video content, advertisers can...
by Ankitesh Thakur | Aug 20, 2024 | Technology
Video advertisements have seen tremendous growth in recent years, which can be due to the widespread adoption of VAST. In reality, the spending on video ads is expected to hit $106.9 billion in 2018 and then increase to $162.2 billion in 2026. Many websites are making...
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