Programmatic Ads vs Display Network Advertising
In the world of digital advertising, both programmatic and display network advertising play key roles in reaching online audiences. However, they differ significantly in terms of approach, targeting capabilities, and automation. Understanding the Basics of Display...
Top 6 CTV Advertising Platforms for Publishers
Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing business models due to the popularity of this format. You'll need to have a CTV platform that you can trust, regardless of whether...
Programmatic Video Advertising: A Marketer’s Guide
The advertising industry is constantly evolving by introducing new platforms, channels, and formats. Video remains a crucial component of every advertiser's media mix. eMarketer predicts advertisers will invest $62.96 billion in digital programming this year. It also...
AdTech Explained: Definition and Importance
AdTech is a crucial asset for running successful digital advertising campaigns. It enables advertisers to purchase, manage, and optimize ads efficiently. By leveraging data-driven insights, AdTech helps brands target the right audience, track performance, and maximize...
6 Top Programmatic Platforms & How to Choose
Over 88% of the digital display advertising, which is more than $75 billion, was programmatic in 2022, as per eMarketer. These numbers are expected to increase to more than nine percent and $133 billion by 2025. The benefits of programmatic advertising include...
What is Display Advertising? A guide for beginners
Display ads on the internet deliver visual and textual elements and calls to action that led to an online landing webpage. Display advertising is an excellent way for brands to promote their products and brands to a specific audience across various online-based...
How Outstream Video Ads Transform Digital Advertising
Outstream video ads revolutionize digital advertising by allowing brands to reach users beyond traditional video platforms. Unlike instream ads, outstream ads play within text-based content, such as articles or social media feeds, increasing ad reach across diverse...
What Is a Consent Management Platform?
Privacy regulations for data are increasingly stringent, resulting in the rise of consent management platform as a crucial instrument for advertisers and publishers. What is a consent management system, and why is it essential to our online interactions? In essence, a...
Top CTV Platforms and Service Providers for 2025
In 2024, the Connected TV (CTV) scene has become more significant than ever and offer marketers an array of platform choices. This article focuses on the best CTV platforms and services and explains their characteristics and advertising capabilities. If you’re...
What Are Outstream Video Ads and Method to Get Started
Outstream video ads play in the absence of the traditional player, for example, within the middle of an article or even on social media feeds. Discover more about their varieties, their benefits, and ways to begin. In 2023, most of the internet traffic could be...