by Ankitesh Thakur | Jan 15, 2025 | CTV/OTT
Connected TV transformed the consumption of entertainment and targeted the desired client bases with ads. Growth in the field, from traditional usage of TV to on-demand streaming, develops targeting through CTV capabilities like no other, inspired by data-intelligent...
by Ankitesh Thakur | Oct 11, 2024 | CTV/OTT
Promoting via CTV advertising has steadily gained popularity over the last ten years, but it has reached unprecedented prominence since the lockdown. Studies indicate that 56.8 million s across the US have joined connected TV – expected to increase to 62.6...
by Ankitesh Thakur | Oct 3, 2024 | CTV/OTT
Connected TV (CTV) has quickly emerged as a key player in digital advertising’s fast-evolving landscape, revolutionizing how audiences consume content. In this article, we explore what Connected TV is and how it impacts television viewing habits.. Additionally,...
by Ankitesh Thakur | Jul 9, 2024 | CTV/OTT
Unlock the potential of connected TV marketing. Partner with the brilliant CTV advertising companies of 2024 to connect with cord-cutters, beat competitors, and get the most out of your investments. It is now seen that traditional television watching is dying out with...
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