by Ankitesh Thakur | Mar 28, 2025 | CTV/OTT
Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing business models due to the popularity of this format. You’ll need to have a CTV platform that you can trust, regardless of...
by Ankitesh Thakur | Feb 28, 2025 | CTV/OTT
In 2024, the Connected TV (CTV) scene has become more significant than ever and offer marketers an array of platform choices. This article focuses on the best CTV platforms and services and explains their characteristics and advertising capabilities. If you’re...
by Ankitesh Thakur | Jan 15, 2025 | CTV/OTT
Connected TV transformed the consumption of entertainment and targeted the desired client bases with ads. Growth in the field, from traditional usage of TV to on-demand streaming, develops targeting through CTV capabilities like no other, inspired by data-intelligent...
by Ankitesh Thakur | Oct 11, 2024 | CTV/OTT
Promoting via CTV advertising has steadily gained popularity over the last ten years, but it has reached unprecedented prominence since the lockdown. Studies indicate that 56.8 million s across the US have joined connected TV – expected to increase to 62.6...
by Ankitesh Thakur | Oct 3, 2024 | CTV/OTT
Connected TV (CTV) has quickly emerged as a key player in digital advertising’s fast-evolving landscape, revolutionizing how audiences consume content. CTV Advertising is emerging these days. In this article, we explore what Connected TV is and how it impacts...
by Ankitesh Thakur | Jul 9, 2024 | CTV/OTT
Unlock the potential of connected TV marketing. Partner with the brilliant CTV advertising companies of 2024 to connect with cord-cutters, beat competitors, and get the most out of your investments. It is now seen that traditional television watching is dying out with...
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