by Ankitesh Thakur | Nov 29, 2024 | Ad Server
This guide will describe the difference between an Ad-serving and an Ad server, the various types of servers, how advertising works, and the aspects of ad servers. If you work in ad tech, you know the online advertising world is complex. It comprises supply-side...
by Ankitesh Thakur | Nov 4, 2024 | Ad Network, Ad Server, Technology
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
by Ankitesh Thakur | Sep 13, 2024 | Ad Server
If you’re operating a website it is essential to have an efficient way to make money from your website’s traffic. A popular choice is to utilize an external ad service. It allows you to sell ad space in your site to the advertisers directly. Then the...
by Ankitesh Thakur | Aug 28, 2024 | Ad Server
Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
by Ankitesh Thakur | Jul 31, 2024 | Ad Server
Ad servers are crucial for online ads. They help deliver and manage ads for buyers and sellers in paid media. These servers use campaigns targeted by audience, budget, and time to find the best ads to show. They make sure the right ads reach the right people across...
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