What Is An Ad Server And Ad-Serving Function?

What Is An Ad Server And Ad-Serving Function?

Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
What is an Ad Server?

What is an Ad Server?

Ad servers are crucial for online ads. They help deliver and manage ads for buyers and sellers in paid media. These servers use campaigns targeted by audience, budget, and time to find the best ads to show. They make sure the right ads reach the right people across...