Programmatic Advertising Agency
In 2024 things have changed and technology for advertising has developed faster than anyone anticipated. This innovation has led to modern-day programmatic advertising agency that purchase ads entirely online, which has stretched marketers' marketing budgets more than...
Interactive Video Ads: A New Dawn in Advertising
Interactive video ads are revolutionizing the way brands connect with audiences. These ads let viewers interact with the content, creating a more engaging and personalized experience. As traditional ads lose their impact, Interactive Video Ads provide a dynamic...
What Is An Ad Server And Ad-Serving Function?
Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
Video Advertising Explained: Everything You Need to Know
Video remains very popular as technology grows and people find new ways to enjoy content. It's not surprising. Our busy lives mean we prefer quick and easy-to-digest formats over long texts. Video advertising is highly preferred these days. What Is Video Advertising?...
Display Ad Networks for Publishers
Display advertising is one of the most popular types of online advertising. If you're looking to display advertisements on your website or app, you'll require a reliable display ad network. Before you choose the first thing you come across, you need to research the...
What Are VAST Tags? A Guide for Publishers
Video advertisements have seen tremendous growth in recent years, which can be due to the widespread adoption of VAST. In reality, the spending on video ads is expected to hit $106.9 billion in 2018 and then increase to $162.2 billion in 2026. Many websites are making...
Rich Media Ads: Definition and Formats
Attracting your target audience is the key to any successful marketing strategy. Accept the fact that buyers today are more sophisticated and do their research online. The Rich Media Ads refers to digital advertising with interactive elements like audio, video, and...
What’s the Difference Between Instream and Outstream Video Ads?
You might wonder how you can participate in the trend as a website publisher. It's not just about posting a video on your site and waiting for the money to roll in. This involves making strategic decisions, especially when selecting the best video ad formats for your...
Best Programmatic Advertising Platforms for 2024
Programmatic advertising is rapidly growing in recognition as a practical and efficient addition to overall advertising strategies. One of its attractive characteristics that encourage marketers to consider taking the plunge into programmatic is automated, data-driven...
What Are Interactive Ads? Types and Examples
Engaging ads are much better because they attract the target audience to become active users for a certain output. These ads leave a good impression in the minds of the audience and make them relate to certain brands. These ads make the messaging more entertaining and...