What Is Connected TV? And How CTV Advertising Works (2024)
Connected TV (CTV) has quickly emerged as a key player in digital advertising's fast-evolving landscape, revolutionizing how audiences consume content. In this article, we explore what Connected TV is and how it impacts television viewing habits.. Additionally, we...
What is a VAST Tag, and How to Create & Validate It?
The notice of an Ad increase in video content. The public is turning their attention toward video content at a faster pace than text or audio. With the increase in internet access and the rise of video-related platforms, this trend will not fade away anytime soon....
Learn About Programmatic Video Advertising
In the field of video-based programmatic advertising, bots are able to automate purchases of advertising space according to predefined criteria set by the advertisers. Advertisers meticulously define their intended audience, supply ads, and put an amount of money. The...
The Ultimate Guide to Programmatic Video Advertising
Have you noticed ads pop up when you think about a tropical vacation? That is no magic trick that’s - programmatic video advertising! In this guide, we'll untangle the intricacies of digital advertising to show its tremendous power. From bids, algorithms, and target...
Understanding Ad Networks and Ad Exchanges
The ad tech market is crowded with various platforms and partners, which can make it difficult to navigate. Many of these solutions may seem similar, creating confusion about their roles. For example, ad networks and ad exchanges are often mistaken for doing the same...
Rich Media Ads: Basics, Differences and Examples
Rich media can be described as interactive ad content like animation, video, and games, not limited to text and images. Rich media on the other hand are more fluid than standard ads and include video, animation, voice, and features and content in the ad. Why Rich...
Simplify Your Ad Strategy with a Third-Party Ad Server
If you're operating a website it is essential to have an efficient way to make money from your website's traffic. A popular choice is to utilize an external ad service. It allows you to sell ad space in your site to the advertisers directly. Then the third-party ad...
5 Top Google AdSense Alternatives to Increase Ad Revenue
Online advertising is a vast niche, and each website owner wishes to increase the revenue generated from their websites beyond Google AdSense. Checking other ad networks would give you many more ways to profit from your site. Understand how AdSense Alternatives work,...
Choosing the Right Video Ad Network: A Guide for Brands
As video advertising is becoming highly popular, the number of video ad networks is increasing, making it hard for brands to decide where to spend advertising money. Each video ad network is unique, so brands should evaluate their specific needs before making an...
How to Create, Test, and Debug VAST Tags
We define VAST as a protocol that provides an XML-based, standard language that supports multi-player compatibility, allowing advertising servers to interact with various video players. Alongside an efficient technology for managing video content, advertisers can...