Creativity That Makes Ads Interactive
"Content is King" is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content used in strategies. Today, net penetration has reached an all-time high, and virtually every brand vies to be a part of the internet...
First-Party and Third-Party Ad Servers: A Complete Guide
When searching for the best ad service for your needs, you’ll come across various terms. Most notably, you'll encounter "First-Party" and "Third-Party" ad servers. First-Party Ad Servers: Publisher-Side A first-party ad server, also known as a publisher ad server,...
Understanding the Concept Of CPM and RPM
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
Leading Display Ad Networks to Boost Your Ad Revenue
Display Ad Networks are viral because they are usually capable of rendering almost any display format of ad such as banners and different creatives with interaction. But it's easy to become overwhelmed by the number of options available when there are numerous...
How to Use Programmatic Video Ads
Programmatic video ads have become among the top captivating media forms and have revolutionized the method by which marketers communicate with their intended viewers. As 75% of all online video content automatically plays using this technique, advertising on video...
Top 10 Video Ad Networks for Publishers in 2024
Looking to boost your revenue using video-based advertising dramatically? Are you unhappy with the traditional monetization strategies for Video Ad networks? Are you working with a small budget but would like to earn a profit from video-based advertising...
Programmatic Advertising vs Display Network Advertising
In the world of digital advertising, both programmatic and display network advertising play key roles in reaching online audiences. However, they differ significantly in terms of approach, targeting capabilities, and automation. Understanding the Basics of Display...
Mastering CTV Advertising for Modern Marketers
Promoting via CTV advertising has steadily gained popularity over the last ten years, but it has reached unprecedented prominence since the lockdown. Studies indicate that 56.8 million s across the US have joined connected TV - expected to increase to 62.6 million by...
Outstream Ads Vs Instream Ads: A Detailed Comparison
Today's digital world makes streaming videos an integral part of life for many of us, whether browsing YouTube tutorials or binging series on streaming services like Hulu and Netflix. Unfortunately, advertisements interrupt this viewing experience often,...
Programmatic Advertising: New Era Of Advertising
Programmatic advertising is revolutionizing how businesses buy and sell ad space online. By automating the process, it eliminates the need for manual negotiations, enabling ads to be served in real-time to highly targeted audiences. Whether you're a publisher looking...