by Ankitesh Thakur | Nov 13, 2024 | Uncategorized
“Content is King” is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content used in strategies. Today, net penetration has reached an all-time high, and virtually every brand vies to be a part of...
by Ankitesh Thakur | Nov 7, 2024 | Ad Network
When searching for the best ad service for your needs, you’ll come across various terms. Most notably, you’ll encounter “First-Party” and “Third-Party” ad servers. First-Party Ad Servers: Publisher-Side A first-party ad server, also known...
by Ankitesh Thakur | Nov 4, 2024 | Ad Network, Ad Server, Technology
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However, new publishers often misunderstand them. Cost per Mile (CPM) refers to the amount an advertiser pays for every 1,000 ad...
by Ankitesh Thakur | Oct 28, 2024 | Video Advertising
Display Ad Networks are viral because they are usually capable of rendering almost any display format of ad such as banners and different creatives with interaction. But it’s easy to become overwhelmed by the number of options available when there are numerous...
by Ankitesh Thakur | Oct 25, 2024 | Programmatic Advertising
Programmatic video ads have become among the top captivating media forms and have revolutionized the method by which marketers communicate with their intended viewers. As 75% of all online video content automatically plays using this technique, advertising on video...
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