by Ankitesh Thakur | Oct 16, 2024 | Programmatic Advertising
In the world of digital advertising, both programmatic and display network advertising play key roles in reaching online audiences. However, they differ significantly in terms of approach, targeting capabilities, and automation. Understanding the Basics of Display...
by Ankitesh Thakur | Oct 11, 2024 | CTV/OTT
Promoting via CTV advertising has steadily gained popularity over the last ten years, but it has reached unprecedented prominence since the lockdown. Studies indicate that 56.8 million s across the US have joined connected TV – expected to increase to 62.6...
by Ankitesh Thakur | Oct 9, 2024 | Video Advertising
Today’s digital world makes streaming videos an integral part of life for many of us, whether browsing YouTube tutorials or binging series on streaming services like Hulu and Netflix. Unfortunately, advertisements interrupt this viewing experience often,...
by Ankitesh Thakur | Oct 7, 2024 | Programmatic Advertising
Programmatic advertising is revolutionizing how businesses buy and sell ad space online. By automating the process, it eliminates the need for manual negotiations, enabling ads to be served in real-time to highly targeted audiences. Whether you’re a publisher...
by Ankitesh Thakur | Oct 3, 2024 | CTV/OTT
Connected TV (CTV) has quickly emerged as a key player in digital advertising’s fast-evolving landscape, revolutionizing how audiences consume content. In this article, we explore what Connected TV is and how it impacts television viewing habits.. Additionally,...
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