by Ankitesh Thakur | Aug 20, 2024 | Technology
Video advertisements have seen tremendous growth in recent years, which can be due to the widespread adoption of VAST. In reality, the spending on video ads is expected to hit $106.9 billion in 2018 and then increase to $162.2 billion in 2026. Many websites are making...
by Ankitesh Thakur | Aug 16, 2024 | Creative Advertising
Attracting your target audience is the key to any successful marketing strategy. Accept the fact that buyers today are more sophisticated and do their research online. The Rich Media Ads refers to digital advertising with interactive elements like audio, video, and...
by Ankitesh Thakur | Aug 12, 2024 | Video Advertising
You might wonder how you can participate in the trend as a website publisher. It’s not just about posting a video on your site and waiting for the money to roll in. This involves making strategic decisions, especially when selecting the best video ad formats for...
by Ankitesh Thakur | Aug 7, 2024 | Programmatic Advertising
Programmatic advertising is rapidly growing in recognition as a practical and efficient addition to overall advertising strategies. One of its attractive characteristics that encourage marketers to consider taking the plunge into programmatic is automated, data-driven...
by Ankitesh Thakur | Aug 3, 2024 | Creative Advertising
Engaging ads are much better because they attract the target audience to become active users for a certain output. These ads leave a good impression in the minds of the audience and make them relate to certain brands. These ads make the messaging more entertaining and...
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