by Ankitesh Thakur | Dec 12, 2024 | Creative Advertising
The rich media ads are also known as interactive ads that use multimedia elements like animations, audio, videos, and text. In contrast to static ads that are static, these advertisements encourage engagement, leading to a greater rate of engagement and conversion....
by Ankitesh Thakur | Dec 9, 2024 | Video Advertising
It’s 2024, Guess the popular format? Video ads are a must. Marketers are highly interested in incorporating it into their advertising strategies, with 96% expressing interest. Additionally, 54% of Facebook users want more video content in their feeds. To meet...
by Ankitesh Thakur | Dec 5, 2024 | Creative Advertising
People are so fed with advertisements that they have developed mechanisms (like advertising blindness) to completely ignore the ads. To overcome this obstacle digital marketers need to rethink how they interact with their viewers. The need for innovative advertising...
by Ankitesh Thakur | Dec 3, 2024 | Creative Advertising
Dynamic ads, often referred to as dynamic banners or creatives, serve as an essential resource in digital advertising. The key benefit is that they automatically update their content or promotions according to each viewer’s most relevant and successful image,...
by Ankitesh Thakur | Nov 29, 2024 | Ad Server
This guide will describe the difference between an Ad-serving and an Ad server, the various types of servers, how advertising works, and the aspects of ad servers. If you work in ad tech, you know the online advertising world is complex. It comprises supply-side...
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