What Is An Ad Server And Ad-Serving Function?

What Is An Ad Server And Ad-Serving Function?

Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
Display Ad Networks for Publishers

Display Ad Networks for Publishers

Display advertising is one of the most popular types of online advertising. If you’re looking to display advertisements on your website or app, you’ll require a reliable display ad network. Before you choose the first thing you come across, you need to...
What Are VAST Tags? A Guide for Publishers

What Are VAST Tags? A Guide for Publishers

Video advertisements have seen tremendous growth in recent years, which can be due to the widespread adoption of VAST. In reality, the spending on video ads is expected to hit $106.9 billion in 2018 and then increase to $162.2 billion in 2026. Many websites are making...