by Ankitesh Thakur | Oct 3, 2024 | CTV/OTT
Connected TV (CTV) has quickly emerged as a key player in digital advertising’s fast-evolving landscape, revolutionizing how audiences consume content. CTV Advertising is emerging these days. In this article, we explore what Connected TV is and how it impacts...
by Ankitesh Thakur | Sep 30, 2024 | Technology
The notice of an Ad increase in video content. The public is turning their attention toward video content at a faster pace than text or audio. With the increase in internet access and the rise of video-related platforms, this trend will not fade away anytime soon....
by Ankitesh Thakur | Sep 28, 2024 | Programmatic Advertising
In the field of video-based programmatic advertising, bots are able to automate purchases of advertising space according to predefined criteria set by the advertisers. Advertisers meticulously define their intended audience, supply ads, and put an amount of money. The...
by Ankitesh Thakur | Sep 24, 2024 | Programmatic Advertising
Have you noticed ads pop up when you think about a tropical vacation? That is no magic trick that’s – programmatic video advertising! In this guide, we’ll untangle the intricacies of digital advertising to show its tremendous power. From bids, algorithms,...
by Ankitesh Thakur | Sep 20, 2024 | Ad Network
The ad tech market is crowded with various platforms and partners, which can make it difficult to navigate. Many of these solutions may seem similar, creating confusion about their roles. For example, ad networks and ad exchanges are often mistaken for doing the same...
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