by Ankitesh Thakur | Jan 24, 2025 | Ad Network, Ad Server
In the world of digital advertising, video ads are becoming a crucial part of reaching audiences. The VAST ad tag is one of the most important tools for delivering these ads. VAST, or Video Ad Serving Template, sets the standard for how ad servers communicate with...
by Ankitesh Thakur | Jan 22, 2025 | Video Advertising
In the event of advertising a business, Google Ads and Facebook are among the two main websites that pop up in your mind. Many factors can explain this. According to the Global State of Digital 2024 report, the typical Facebook user has spent 19.6 minutes...
by Ankitesh Thakur | Jan 20, 2025 | Programmatic Advertising
Programmatic display advertising has changed how businesses think about online advertising. Utilizing sophisticated algorithms as well as real-time bidding, these firms allow companies to reach their audience in a precise, efficient, scale, and effective...
by Ankitesh Thakur | Jan 17, 2025 | Ad Network
This guide explains the difference between an ad server and a typical server, the different server types, how ad serving operates, and the key functions of ad servers. If you’re in the world of ad technology and you’re aware that the internet advertising...
by Ankitesh Thakur | Jan 15, 2025 | CTV/OTT
Connected TV transformed the consumption of entertainment and targeted the desired client bases with ads. Growth in the field, from traditional usage of TV to on-demand streaming, develops targeting through CTV capabilities like no other, inspired by data-intelligent...
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