Ad Serving Guide: What It Is and How It Works

Ad Serving Guide: What It Is and How It Works

This guide explains the difference between an ad server and a typical server, the different server types, how ad serving operates, and the key functions of ad servers. If you’re in the world of ad technology and you’re aware that the internet advertising...
CTV Ads: The Future of Programmatic Advertising

CTV Ads: The Future of Programmatic Advertising

Connected TV transformed the consumption of entertainment and targeted the desired client bases with ads. Growth in the field, from traditional usage of TV to on-demand streaming, develops targeting through CTV capabilities like no other, inspired by data-intelligent...