by Ankitesh Thakur | Sep 5, 2024 | Technology
We define VAST as a protocol that provides an XML-based, standard language that supports multi-player compatibility, allowing advertising servers to interact with various video players. Alongside an efficient technology for managing video content, advertisers can...
by Ankitesh Thakur | Sep 2, 2024 | Programmatic Advertising
In 2024 things have changed and technology for advertising has developed faster than anyone anticipated. This innovation has led to modern-day programmatic advertising agency that purchase ads entirely online, which has stretched marketers’ marketing budgets...
by Ankitesh Thakur | Aug 31, 2024 | Creative Advertising
Interactive video ads are revolutionizing the way brands connect with audiences. These ads let viewers interact with the content, creating a more engaging and personalized experience. As traditional ads lose their impact, Interactive Video Ads provide a dynamic...
by Ankitesh Thakur | Aug 28, 2024 | Ad Server
Ad tech goes beyond a simple exchange between advertisers and publishers. The online advertising market is complex and consists of many companies, such as supply-side networks (SSPs), demand-side platforms (DSPs), and advertising marketplaces. The objective is to show...
by Ankitesh Thakur | Aug 26, 2024 | Video Advertising
Video remains very popular as technology grows and people find new ways to enjoy content. It’s not surprising. Our busy lives mean we prefer quick and easy-to-digest formats over long texts. Video advertising is highly preferred these days. What Is Video...
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