Looking to boost your revenue using video-based advertising dramatically? Are you unhappy with the traditional monetization strategies for Video Ad networks? Are you working with a small budget but would like to earn a profit from video-based advertising platforms? The use of videos in advertising has become increasingly popular. Or if you would like to discover new advertising networks.
YouTube boasts a record-breaking global audience of 2.3 billion, demonstrating the efficacy of using video for marketing. Publishers use video ad networks more to reach bigger audiences with creative storytelling.
However, certain video ad platforms have been reported to take a significant period for this to occur. In 2016, BuzzFeed revealed that video advertisements accounted for over half of their revenue from advertising on online video platforms. They forecasted that this percentage would rise to 75% over the coming years.
Based on the impressive growth of Facebook advertisements Instream three times from June through December of 2018, it appears that it is producing fast results across various video ad networks. Additionally, major magazines like The Washington Post, Forbes, CBS, and others are examining the top video ad platforms, frequently referred to as alternatives to traditional video advertising networks.
Do you want to increase your earnings significantly? Are you unhappy with your standard monetization strategies? Are you working with a small budget but want to earn good money? The use of videos in advertising is becoming more well-known.
Many people make video advertisements to promote their services and products and to market their own. Videos are a great way to reach a wide audience, which is why a variety of videos are now a hit.
What Are Video Advertising Platforms And Video Ad Networks?
Platforms called video ad networks exist to simplify the process for advertisers and publishers to distribute and profit from video ads.
In simple terms, Video Ad Networks enable advertisers and publishers to exchange many impressions of video advertising. Publishers and advertisers looking for ways to market advertising spaces are linked through video advertising networks.
A Five-Minute Marketing study predicts that in 2021, the video will account for 85%of the content consumed on the internet. This is why 96% of marketers have spent money on video ads, and 61% plan to boost their spending. Depending on location, subject, and other aspects, earning anything from $9-$20 for every 1000 impressions you get with a well-placed video advertisement is possible.
In addition, video ad networks have a variety of video advertisers, but not all will make the same amount for these reasons. Publishers of any size could profit from this opportunity in various ways by generating original video content and using programmatic demand’s power to earn money. In addition, you could collaborate with other companies that produce videos for you, which would allow you to earn from commercial videos without completing all the effort yourself.
- 54% of customers want to watch additional videos of their favorite companies or brands.
- Videos are used as a promotional strategy by 87% of advertisers.
- Video marketers get up to 66% of progressing leads every year.
Different Types of Video Ad Networks
Instream
Advertisers place their content beside existing content on publishers’ websites and within video content on video ad networks. We call these Instream video ads. Instream video ads allow advertisers to be displayed directly in the middle of users’ video content. It is the only reliable and popular method of advertising video advertisements within relevant video contexts. However, they can be quite restricting, especially when the intended audience for the advertiser isn’t on their channels.
Outstream
Outstream video ads let publishers without video content place ads, much like image or text ads, on video ad networks. In the world of video advertisements, out-stream is an extremely new development. But the capability to stream video ads from anywhere, anytime, anyplace, is an incredible benefit. To be able to run relevant online ads, advertisers need to establish a relationship with potential buyers, whether they choose to run ads in-stream or out-stream.
Publishers can exchange video ad impressions by connecting with hundreds of buyers through video advertising networks. The best video ad networks also provide publishers with the tools they require to monitor, control and enhance their ads.
How Do You Select the Best Video Advertising Platform And Ad Networks For Video?
There is a chance to earn extra money through video advertisements. Bloggers, advertisers, and publishers use different video ad formats through video ad networks. Making the right choice for massive video advertising is not an easy task. A reputable video advertising network doesn’t have just one or two exceptional features but a constant blend of many characteristics. It must be equally positive for publications and advertising. The following aspects should be considered when choosing the best video advertising platform.
- It has to be a great income-generating network.
- It should provide an all-in-one solution to monetize. It doesn’t rely on one source and should yield a good ROI.
- It must be secure and reliable.
- It should work in conjunction with the current tools you use for advertising.
- The platform should reach an international audience.
- It is important to target your ads carefully according to the nature and nature of the advertisements.
- It should give you real-time access to your earnings information, advertising statistics, and even statistics.
- Your rivals shouldn’t be working with them.
Which Site is the Most Popular For Video Advertising?
It’s important to realize that as a publisher, you must select an ad platform that can provide the technology and experience needed to fight fraudsters before going with the most popular or the fastest-growing.
We’ve compiled an overview of the best video advertising networks available so publishers can choose and compare from our wide range of video advertising networks.
List of Best Video Ad Networks for 2024 and 2025.
1. Performoo
Performoo is known for its wide range of ad formats and high conversion rates. It offer extensive global reach and advanced targeting options, making it a great choice for publishers looking to maximize their earnings.
2. Push.House
Push.House specializes in push notifications, offering unique opportunities for video ad monetization. Their platform is user-friendly and provides robust analytics to help publishers track their performance.
3. Google AdSense
Google AdSense remains a top choice for many publishers due to its ease of use, reliability, and vast network of advertisers. It’s particularly beneficial for video content, providing high revenue potential and seamless integration.
4. PropellerAds
PropellerAds offers a variety of ad formats, including video ads, with advanced targeting and high CPMs. Their platform is known for its global reach and excellent customer support.
5. Partners.House
Partners.House provides innovative ad solutions tailored to video content. They focus on delivering high-quality ads that engage viewers and enhance the publisher’s monetization strategy.
6. Chocolate Platform
Chocolate Platform is dedicated to video ad monetization, offering cross-device compatibility and programmatic advertising solutions. Publishers benefit from their advanced tools and support in optimizing ad performance.
7. OpenX
OpenX is a leader in programmatic advertising, providing real-time bidding and a marketplace for publishers to maximize their video ad revenue. They offer robust analytics and a transparent platform.
8. Viewdeos
This platform is designed to help publishers deliver engaging video ads to their audience.
9. Adsterra
Adsterra offers a wide range of ad formats, including video ads, with high fill rates and competitive CPMs. Their platform is user-friendly and provides excellent support for publishers.
10. Unruly
Unruly focuses on engagement-driven ad formats and advanced audience targeting. They help publishers deliver high-impact video ads that resonate with viewers and drive revenue.
In conclusion, selecting the right video ad network is crucial for maximizing revenue and enhancing the user experience. Each of the networks listed offers unique features tailored to different needs, whether it’s Performoo’s global reach, Google AdSense’s ease of use, or OpenX’s programmatic solutions. By choosing a network that aligns with your content and audience, you can ensure optimal ad performance, increased engagement, and higher earnings in 2024 and 2025.