Performoo Blogs
Performoo Blogs
Enhance your expertise in ad tech and interactive video with in-depth industry insights, covering the latest trends, advanced strategies, and innovative technologies that shape the future of digital advertising and audience engagement.
Connected TV Guide: Content, Metrics & Ads
Connected TV (CTV) is the most rapidly growing major ad network in the US among all types we monitor. CTV is expected to increase by...
Guide for Selecting Programmatic Ads Agency
Programmatic Advertising
Programmatic Ads vs Display Network Advertising
In the world of digital advertising, both programmatic and display network advertising play key roles in reaching online audiences....
Top 6 CTV Advertising Platforms for Publishers
Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing...
Programmatic Video Advertising: A Marketer’s Guide
The advertising industry is constantly evolving by introducing new platforms, channels, and formats. Video remains a crucial component of...
AdTech Explained: Definition and Importance
AdTech is a crucial asset for running successful digital advertising campaigns. It enables advertisers to purchase, manage, and optimize...
6 Top Programmatic Platforms & How to Choose
Over 88% of the digital display advertising, which is more than $75 billion, was programmatic in 2022, as per eMarketer. These...
What is Display Advertising? A guide for beginners
Display ads on the internet deliver visual and textual elements and calls to action that led to an online landing webpage. Display...
How Outstream Video Ads Transform Digital Advertising
Outstream video ads revolutionize digital advertising by allowing brands to reach users beyond traditional video platforms. Unlike...