In the event of advertising a business, Google Ads and Facebook are among the two main websites that pop up in your mind. Many factors can explain this. According to the Global State of Digital 2024 report, the typical Facebook user has spent 19.6 minutes per month using the site in 2023.Display Ads are one of the most evolving ad format these days.
Yet, highly skilled entrepreneurs and financial planners are certain they know that “the biggest” does not necessarily translate to “the most suitable and profitable.” This is why each party diversifies their revenue sources. How do they do it? What display advertising networks will they be switching to? Read on to discover! We’ve compiled the top media for advertisers to select in 2024.
What Is a Display Advertisement Network?
Display Ads refers to the visual ads that appear on sites, social media platforms, or applications. These are typically images or text or video that when clicked, take the user to a webpage or the landing page. Display ads usually appear at the top, sides, or bottom of websites and apps.
A display ad network is an array of websites and applications where ads can be offered. Through this network, website owners offer advertisers a portion of their sites in exchange for pay-outs. Advertisers can place their ads in the areas based on a variety of factors for targeting.
The networks match advertising inventory (e.g. websites, or applications) to meet the appropriate need, which makes it much easier to create ad campaigns as well as maximize advertising revenues.
Best Way to Choose a Display Advertising Service
The right advertising platform for your business requires thoughtful consideration, patience, and money. Be prepared to change to a better advertisement network if the one you’re currently using doesn’t produce impressive performance.
Right Device
Smartphones and tablets drive our world. Therefore, advertisers should consider the right time in which people make use of their tablets and phones when deciding whether they should serve advertisements for desktops or mobiles. Think about the fact that most people make use of desktop computers during their working times. Meanwhile, mobile phones are available in the evenings as well as on weekends.
However, keep in mind that since 2020, the world has changed completely. Mobile phones are now one of the most popular devices used to play games, shop, communicate, and educate. Therefore, you may require an adequate amount of mobile-based traffic if you’re conducting a conventional campaign like auto insurance, automobile insurance or real estate vertical.
Consider Your Target Audience
Ad networks offer advanced ways to target their ads, including geography, demographics, geolocation income, and different factors. Certain networks also offer retargeting options, which enable advertisers to display ads in their customer’s eyes after they have previously visited their site.
Advertisers assess their intended viewers to decide which targeted methods they choose to promote their company and the additional services ad networks serve.
You Must Define Your Traffic Sources
The majority of advertisers will fall for the massive number of impressions on ads offered by an advertising network. Millions of views on ads certainly give a significant competitive advantage. However, it’s important to know how precise and real the traffic. Certain ad networks offer remnant traffic that is not being sold by other networks. While it’s not the cheapest option, the traffic they send may be of poor quality.
How Do You Assess a Display Advertising Network?
There are many types of internet-based networks. They are all large and boast a wide online presence however, others focus on particular segments or markets. Others are more interactive with their customers, while some are self-service. Consider the following concerns about every possible network, and then consider how it could work for you:
1. Check Ad Network Profile: Does It Cover Diverse Traffic and Verticals?
It is important to choose an advertising network that is most compatible with your company’s strategy. Check out the advertiser’s website as well as its media kits. Find out which verticals it works in, i.e., what kinds of traffic it offers.
Be aware of your traffic sources. It’s ideal if an ad company works with directly generated traffic and doesn’t re-sell leftover traffic.
2. Evaluate Cost Structure: Minimum Spend, CPC, CPA, or CPM Models?
Be sure to inquire about any animals, their definitions, and if they can be modified to meet your budget. Additionally, in comparison to CPM (cost per million), CPC (cost per click) options could appeal to you since it is only charged per click. This is a great breakdown of different ad pricing strategies if you’re not yet familiar with the distinctions.
3. Explore Ad Formats: Are Unique or Diverse Options Available?
Bigger marketers are more likely to profit from this as they can make unique ads. However, a look at the various formats for ads could also help other people. Amazon lets you place advertisements on specific items or key purchasing stages, such as on the checkout page. It is a different location from a traditional ad, and it could help you with your offerings.
4. Is the Ad Network Self-Service or Does It Offer Account Support?
Certain networks have a manager on their own to assist you in making the most of your marketing campaigns. They will cost more than other accessible self-service platforms. If someone is helping you, make sure they know the goals you have set and how they will assist you in achieving your goals.
Additionally, you can find combinations of Ad networks that integrate self-service with managed accounts. Is it possible to set up campaigns on your own or request full help?
5. Do They Have a Knowledge of the Base or Assistance Center?
Knowledge bases or a help center can be useful options that contain FAQs, guides, how-to guidelines, and troubleshooting suggestions. Every resource offers an answer to frequently asked questions. If you are a knowledgeable client, an informative reference guide can assist you in resolving any issues you face through the firm’s platform without needing to call or wait for the help desk to respond.
Today, the best networks offer 24-hour customer service via chat, so you can get help any time of the day, regardless of where you live. It’s an excellent feature, particularly if you work late at night or have to travel between different time zones.
6. Does the Ad Network Offer Built-In Tools for Bidding, Tracking, and Monitoring?
A successful advertising campaign begins by identifying the procedures involved in selecting GEOs as well as ad formats and types of traffic. Utilizing tools such as Performoo Traffic Chart and Traffic Estimator, you are able to determine the daily average of views for each location and any targeted audience. Traffic Chart is a comprehensive instrument for marketers who are concerned about the speed at which their campaigns launch and are determined to increase effectiveness and reach.
The Traffic Estimator simplifies the process of setting up campaigns by allowing you to make your campaigns as precise as you can and forecast the result. The estimator predicts the number of visitors you can expect to receive from your campaign based on preferences, settings, and bids, as well as the current competition in the market. This is applicable to all advertising units, as well as CPM and CPC campaigns.
Additionally, certain networks provide server-to-server (S2S) trackers. This is a reliable way to track information regarding users and the things they have clicked on. The method creates an ID for clicks to use in monitoring via a post-back HTTP request. Once a conversion is made, an ad network transmits details and the value of the conversion to your monitoring dashboard, which allows you to view comprehensive data about every aspect of your campaign.
It’s a highly precise tracking system that gives an abundance of data regarding the activities of the user. It’s also highly secure and trustworthy.
7. Do they operate any CPA partner network?
The idea may appear out of place. However, many marketers underestimate the potential of CPA advertising through affiliates. However, certain ad companies don’t. CPA marketing, also known as cost-per-action marketing, is a type of affiliate model of marketing wherein the affiliate earns a fee when their visitors complete a certain procedure. We refer to traffic as people who have visited the advertiser’s site or landing page via the affiliate’s hyperlink.
Ad networks like Performoo provide CPA marketing through its CPA to help you diversify your marketing strategies to achieve better outcomes.
6 top Display Advertising Networks to Advertise
There are many ad networks; however, only a few will be worth the time and expense. Therefore, we’ve compiled some of the most popular and popular networks to help businesses choose one that meets their requirements:
1. Google Display Network (GDN)
Google Display Network offers extensive reach, placing ads on millions of websites, apps, and YouTube. Its robust targeting features, including demographic, interest-based, and retargeting options, help advertisers reach specific user groups effectively.
2. Facebook Audience Network
Facebook Audience Network takes Facebook’s ad targeting off-platform, delivering personalized ads across apps and websites. Its data-driven targeting and wide reach make it a great choice for engagement and lead generation.
3.Performoo
Performoo provides advanced display advertising solutions with a focus on programmatic technologies. It offers customizable ad serving, targeting, and reporting options, allowing publishers and advertisers to optimize ad performance and maximize revenue across channels.
4. AdRoll
AdRoll specializes in retargeting, helping businesses reconnect with potential customers who’ve interacted with their brand. With cross-channel support, it enables businesses to deliver ads on social media, web, and email to boost conversions.
5. Taboola
Taboola’s native advertising blends ads into the content of premium publisher sites. It uses advanced machine learning to match ads with relevant users based on their behavior, making it ideal for increasing content discovery and engagement.
6. Revcontent
Revcontent delivers highly engaging native ads through its network of premium publishers. Its focus on delivering ads that match the look and feel of the content ensures better user experience and higher engagement rates.
7. Media.net
Powered by Yahoo and Bing, Media.net offers contextually relevant ad placements based on user interests. It supports both display and native ads, making it a versatile platform for advertisers looking to reach niche audiences.