Statista reports that 90% of Internet users watch video every week. Streaming services are one of the more lucrative online publishing business models due to the popularity of this format. You’ll need to have a CTV platform that you can trust, regardless of whether you are a CTV provider already established or just getting started. You can then easily monetize your video content and gain an edge over the competition. This is a summary of the top six CTV advertising platforms.
What is a CTV Advertising Platform?
CTV Advertising Platforms are online platforms that allow TV-oriented OTT Publishers to monetize their video content via CTV Ads. These platforms link publishers with advertisers who want to reach a wider audience through OTT TV. Publishers earn video advertising revenue by showing the ads to their audience.
How Do These Platforms works ?
A publisher can monetize OTT videos through video advertising by joining a video ad network. The publisher then sells their inventory of ads using this network. The transaction depends on how the network works and the type of network.
The publisher can then use this same network to place these videos on their app or website and monitor their performance. The publisher can tweak settings to optimize ad performance and, therefore, revenue.
Factors to Consider While Selecting the Ideal CTV Ad Platform
You should be clear about what you want before choosing a CTV advertising network. Ad networks vary and are not suitable for all video businesses. However, every ad network should possess some key features. Let’s look at them.
Yield Optimization Tools
Optimizing your ad yields is important to getting the most out of every campaign. Tools for yield optimization include targeting audiences, capping frequency, changing the CPM floor, etc. The tools are different, and they do things differently. But if I were you, the more variety, the better.
Targeting Options
Well-targeted ads will generate more revenues and perform better. You’ll require high-quality tools for audience targeting to achieve this. You should, for example, look at ad networks that offer contextual targeting. CTV apps will be more user-friendly if you focus on context rather than audience behaviour.
Another option is behavioural targeting. This method uses an audience’s online activity and personal data to deliver ads that they are more likely to find interesting. It’s important to note that behavioural targeting has been pushed into the shadows as internet privacy and safety concerns have grown.
Other targeting features and tools to consider include geographic targeting and device targeting.
Ad Analytics
You need a variety of tools for video analytics to monitor the effectiveness of your advertisements. Analytics is the collection of information necessary for making informed decisions regarding an advertising campaign. It can help you understand how well your campaign is doing, what might be causing it to underperform, and ways to improve it.
You want to ensure that your advertising platform offers real-time reporting in addition to regular or historical reports. Real-time reporting allows you to take immediate action to improve the effectiveness of your advertisement.
6 best CTV advertising platforms
- Google Ad Manager – A comprehensive platform offering seamless ad management, audience targeting, and revenue optimization. Perfect for publishers looking to maximize ad performance across connected TVs.
- The Trade Desk – With advanced data and targeting capabilities, this platform empowers publishers to run precise CTV campaigns, leveraging real-time insights to enhance ad performance.
- Roku Advertising – Reach Roku’s massive streaming audience with tailored CTV ad campaigns. Publishers can easily target viewers and expand their brand’s visibility on one of the top streaming platforms.
- Amazon Fire TV – Tap into Amazon’s vast ecosystem to run impactful CTV ads. Publishers can benefit from precise audience targeting and access to premium content.
- FreeWheel – A leading CTV advertising solution offering premium inventory and robust programmatic tools, allowing publishers to manage and optimize their video ad strategies effectively.
- Xandr – A powerful platform providing publishers with the tools to optimize their CTV ad performance through data-driven insights and advanced programmatic capabilities.
Have You Chosen the Right CTV Advertising Partner?
As a CTV publisher, having the right ad technology is key to monetizing your content and consistently delivering high-quality videos to your audience. Performoo is here to guide you at every step of your CTV advertising journey. With Performoo, you’ll gain access to premium demand with competitive CPMs, along with a fully customizable, ad-optimized HTML5 video player and a powerful OVP.
Get started with Performoo today and effortlessly monetize your content, even with limited expertise.