If you’re operating a website it is essential to have an efficient way to make money from your website’s traffic. A popular choice is to utilize an external ad service. It allows you to sell ad space in your site to the advertisers directly. Then the third-party ad server takes care of all the details for you. This can be a wonderful option to generate more revenue through your site. But, there are a few aspects you should think about before choosing an ad server from a third party.
What is a Third-Party Ad Server?
A Third-party Ad server is a business that offers advertising services to publisher. It acts as a mediator between publisher and advertisers, taking care of all your logistical needs. These companies aid site owners keep track of their ads, and also serve ads through ad server software to their customers. There are numerous third-party ad server options, and all of them offer distinct capabilities and services.
Third-party ad servers can be an effective way to earn more money on your website. They allow you to present advertisements directly to advertisers. This could be a more efficient method of managing an inventory for advertising. There are, however, a few aspects you should be aware of before selecting an ad server that is third-party.
Benefits of Using Third-Party Ad Server
1) Increased Efficiency
Offering ads directly to advertisers could be an efficient method to control your advertising stock. This lets you focus on delivering great content and allows the third-party server to manage the aspects of the process.
2) Increased Revenue
Using a third-party ad service can help you generate more revenue from your website. They enable you to sell ad space at a higher price than you could achieve with a conventional ad network.
3) Greater Control
One good thing when you use a third-party advertising server is that you are in control of the advertisements that are placed on your site. This lets you select the advertisers you wish to work with, and also reject those you do not want to connect with your site.
4) Better Targeting
Ad servers from third-party providers offer greater ways to target your ads than traditional networks. This lets you better target your ads and target the appropriate users for your website.
Ad Server vs DSP
DSP stands for Demand Side Platform. It’s an ad server that lets you purchase ads for websites from publishers. This could be an efficient method to buy advertising space and often provides more targeted alternatives than traditional ad networks. Yet, DSPs can be expensive and not all are readily available.
| Ad Server | DSP |
| Allows direct selling of spaces to advertisers for their advertisements to appear on your website. | It enables one to buy ad inventory from the publishers. |
| It offers more options for targeting than traditional ad networks. | Better targeting options than traditional ad networks. |
| Software for Ad servers is much more popular than DSP. | It can be costly. |
Third-Party Ad Serving Google Ads
The third-party ad service that is integrated with. Google Ad Manager is a powerful platform for serving ads which lets you control your advertising inventory as well as serve advertisements to your users. It comes with numerous features offered by other ad servers from third parties. However, it’s also linked to Google Ads. This lets you manage your advertising campaigns and keep track of their performance in a short time.
Google Ad Manager is preferable for sites that desire to display Google ads.It is a highly effective ad-serving platform that is fully coupled with Google Ads. This enables you to control your ads and observe all the changes taking place effortlessly. It also provides some of the exact functions of other ad servers from third parties.
Conclusion
In the end, third-party ad servers can be a fantastic way for you to control your inventory of advertising and earn more money on your website. It offers more opportunities, more money, and more choice of what advert is to be published on your website. Using third-party advertising to serve Google ads is an excellent option for websites looking to leverage Google Ads. It offers a powerful ad-serving platform that seamlessly integrates with Google Ads. Furthermore, other third-party advertising servers are also available. Choose one that has what features or services you require.
At Performoo, we are here to help you make the right decision for selecting your third-party ad Server. We are providing you a flexible and targeted third-party ad server, which allows you to target your viewers and convert them into prospects and customers.