A study in 2024 revealed that rich media ads deliver 267% better performance than standard banners. You should consider including these ads in your pay-per-click strategy if you see such numbers . Let’s look at the characteristics of rich media ads and how they differ from other formats for ads. We’ll then review the steps to make ads for your organization and inspiration for your campaigns.
What Are Rich Media Ads?
Rich Media Ads combine multimedia elements like video, audio, animation, text, and images to create dynamic and engaging ads. They offer methods to connect and engage viewers to build brand recognition and increase clicks.
Rich media ads typically takes longer, more effort, and money to produce.
A static ad generally consists of three components: an image, a CTA, and a copy. In contrast, ads with rich media can rate various multimedia elements that allow the user to interact with the ads in multiple ways.
What Makes Brands Choose Rich Media Ads?
These ads stand out because they offer an interactive experience that traditional ads can’t match. They typically result in more interactions, higher conversion rates, and better click through Rate.
Because many people suffer from an issue with banner blindness, making an advertisement that people want to engage with can be challenging. Rich media advertisements can be a fantastic option to provide a more enjoyable experience for your users.
Types of Rich Media
Different formats of rich media ads that enhance engagement and interactivity
Two primary forms of banner advertisements are rich media-based: inside-banner and expanding.
1. Banner Ads
In-Banner ads appear in regular banners, including Interactive features like slides and scroll choices. These ads can also contain audio, videos, and animation.
On the other hand, expanding ads will grow once users have taken a step (usually the click). Multidirectional, Pushdown, and Floating ads are examples of ads that expand and are animated across the webpage for several minutes.
The floating ads is an excellent method to grab an individual’s attention without influencing the user experience.
2. Interstitial Ads
Interstitial ads, like pop-ups and modals, are full-page and cover the user interface for the publisher. They are typically used in mobile devices, especially when the user is in a transition flow.
Sometimes, it could be displayed on a game when you hit “Play Again.” In certain cases, it will not have an exit option until a couple of seconds after it first was displayed.
Utilizing this type of advert is tricky as Google has strict rules on what can be done to keep user experience intact.
3. Lightbox
Lightbox Ads are interactive ads that expand by combining different media (images, images, and video) to draw the viewer’s interest.
Like a floating ad, these ads typically appear in a small area on the page’s sidebars and then expand when the user clicks.
Users can engage with the ads in multiple ways. It provides a better ad-viewing experience and may require more effort to design.
How Do Rich Media Ads Stand Out from Other Ad Formats?
What sets rich media ads apart is their ability to attract through interactive multimedia features.
However, few ad formats, like static, are limited to text only and images.
Perhaps you’re thinking, “How do I create a rich media ad?” In this article, we will discuss ways you can start with rich media ads.
How to Create Rich Media Ads in 6 Easy Steps
- Get inspired
- Choose the best plan of action
- Create the assets that will be creative
- Utilize tools for creating ads
- Review and test
- Monitor and evaluate the success
1.Get Inspired
If this is your first time making an ad using rich media, you might find it helpful to learn from other businesses’ work, including your rivals.
What kind of rich media ads do they use? Do they use video or they are combining animation and text? What do their ads look like?
It is important to ask yourself, “How is this particular ad experience?” Focus on creating an experience that relate with your target audience.
As you browse through sites, Focus the ads you encounter. Start putting together your top ones into document form to give you thoughts on how to create your personal.
2. Select the Right Plan of Action
If you’re now aware of the concept you’d like to make, It’s time to think about how you can make it happen.
What is your goal in this campaign? It will help you decide on the type of artistic assets you develop and the type of ad in rich media you choose to use. The process can aid you in finding how to engage your customers best.
When you are done reviewing previous ads, what is the most prevalent trend within your most-performing ads and the lowest-performing ads? Reviewing your past performance can be a great base for the next campaign.
3. Plan Your Creative Assets
After deciding on your plan, now is the time to create a list of the creative elements required to complete the task. If you’re making rich media banners, interstitial ads, or lightboxes, three components are essential to your advertisement
- Visuals: videos, animations, Illustrations, images
- Copy
- CTA – Call to Action (CTA)
And remember the landing pages. The creation of the ad is only something, but your page on the landing page is where people will make a purchase. Therefore, it ought to be considered a top priority also.
Please keep all of these aspects in mind.
If you decide to use video for your type of rich media, will it be done by an in-house team or via an outside agency? Do you prefer to use the stock footage? Every situation requires a unique step.
Also, you may be thinking about ways to create an interactive ad. Can users navigate to the next slides on the ads? What happens when they click on your ads? It’s important to discuss and plan these elements out before you create your ad.
4. Utilize Ad Creation Tools
Now, you will be able to complete your strategies and elements. What’s next? How do you create the ads?
If you still need to hire a graphic artist for your organization, you can utilize online tools to assist in creating a multimedia ads.
In particular, Google’s Rich Media Gallery. You can design sophisticated, rich media advertisements for no cost. Although there are templates that can be used, you can customize them by incorporating the creative resources you have created yourself.
But, if you’re an artist or graphic designer in your team, it is recommended to speak with them before the start of the process so that they understand what it is you’ve got in mind and will help you determine whether it’s feasible.
It is also possible to use video marketing tools, such as Idomoo and Wistia, to make targeted advertisements that can reach your target audience.
5. View Your Advertisement Before You Post
After creating your ads, ensure it runs smoothly after it’s up and running.
First, ensure that your ads aligns with the rules set by the marketing platform, such as Google Ads.
Most advertising platforms require approval before you can put your ad live on a publisher’s site. If your ads is not approved, then you could have a chance to alter the ad and submit it again to be approved.
After that, you can preview your ad to verify that it’s functioning according to plan. Some platforms allow you to send the preview to your colleagues for input.
6. Monitor and Evaluate Your Progress
Once your advertisement is designed, it’s time to begin taking it to market.
Rich media ads can create ads on social media sites, including LinkedIn, Facebook, and Instagram. They can be included on search websites like Google Ads and Bing Ads.
After you’ve begun to launch your ads, keep track of their effectiveness and alter them as required. If you’ve had static ads previously, it can be beneficial to look at the different types and decide which ads yield the highest investment yield.
Conclusion
Incorporating rich media ads into your marketing strategy can significantly boost engagement and conversion rates, as shown by the 267% higher performance than conventional banners. Following the six simple steps outlined in this guide, you can create dynamic, interactive ads that captivate your audience and drive results. Whether using videos, animations, or interactive elements, rich media ads offer a unique opportunity to stand out in a crowded digital landscape. Start experimenting with these techniques today, and watch your campaigns reach new heights.