Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like questions, clickable options, and touchpoints enable brands to engage effectively with their audience and boost interaction. Viewers actively participate in ads by making choices and taking actions, shaping the narrative and deepening their engagement.
The State of Video Marketing report says that 17% of marketers plan to include interactive videos in their strategies. Discover what interactive video advertising is, why brands should use it, and how to choose the right tech provider.
What is Interactive Video Advertising?
Interactive Video Ads lets consumers engage and interact with the ad, creating a more meaningful connection between the brand and its customers. This dynamic approach allows businesses to build and nurture meaningful relationships with their audiences.
Interactive v/s Linear Video Ads
Traditional linear videos generally allow limited interaction, including play or pause, rewinding, and fast-forward capabilities. However, Interactive videos empower viewers to engage directly with video content by performing various digital options like clicking, dragging, scrolling, moving, hovering, and more. Interactivity can be achieved through different tools like:
Hotspots: areas that can be clicked in the video that could take you to other web pages or show additional content in the video, including product info.
360-degree: It views allow users to look around the movie environment by moving the display to see in various directions.
Branching: Giving viewers different ways to tailor and manage the information they view.
Data inputs: Including form fields in which users can enter information such as their name, date of birth, or age directly within the video.
Quizzes: Combining branches and interactive buttons to provide assessments and individual results after the film’s end.
This helps increase viewers’ engagement and makes the experience more pleasant, memorable, and interactive
The reasons for brands to Adopt Interactive Videos for their Ads
Offering viewers choices has become increasingly commonplace, illustrated in Bear Grylls’ innovative use of interactivity in his Netflix show “You Against Wild.” In the same way, on the marketing front, interactivity in video advertisements gives companies a way to connect with consumers and communicate messages more effectively.
Several factors drive the fast growth of these formats.
1. The short attention span of Consumers
The web has transformed into an intense arena where getting the attention of a distracted internet audience is always a problem. To combat this, there is a rise in snackable content to cater to the limited attention spans of the masses. Companies have successfully used snacks through social media to connect with the audience. On the other hand, in the more extensive web, interactive features are becoming an effective way of drawing attention to the brand and encouraging customers to interact with brands on an even deeper scale. The interactive elements in the content don’t simply draw attention but enable users to participate and create a rich and unforgettable experience. A deeper involvement creates more meaningful bonds between the brand and its audience, ultimately boosting brand awareness and loyalty in an increasingly crowded digital world.
2. More Engagement
Engaging users with game advertisements is a successful way to communicate a company’s message. Studies show that ads with interactive features boost viewing time by 47%, leading to better ad performance and optimization. In addition, when people engage with the ads, advertisers gain triple the amount of time communicating with consumers.
3. Better Brand Recall
When properly executed, interactive advertisements are not only cool, unique, and innovative but also successful in meeting the criteria that advertisers strive for recall. Studies show that they make a lasting impression, such that even when users do not take part in the advertisements, they’re three times more likely to remember an interactive advertisement compared to a linear ad.
4. Monitor KPIs above views
Linear videos typically focus on completion and viewability as key performance indicators; however, interactive ads provide a greater understanding of user interaction. Tracking interactions through interactive elements is a valuable source of data that allows brands to establish KPIs based on the goals of their campaigns. This helps improve the evaluation of ad effectiveness and enhances optimization strategies.
How do you choose the right Interactive Video Company?
The right agency partner is vital at the beginning of your Interactive Video Production. You must select an agency partner with knowledge, expertise, and expertise that aligns with your expectations. We’re delighted to present Crafters, an innovative intelligence tool to help bring your video-based interactive vision into reality.
Our unique technology and captivating design turn your adverts into immersive adventures, changing brands’ stories into compelling experiences.
1. Get sales like never before by using Shoppable Videos!
They allow users to buy straight from the movie itself. Interact with videos, explore content, and shop while you watch. This transforms your boring viewing experience into instant satisfaction. Enhance your sales strategies by implementing Shoppable Videos today!
2. Find the right audience in the Correct Context in the Perfect Moment
Make sure you place ads on appropriate platforms such as CTV and Open Web to reach viewers who are actively involved in your field. Creatives make ads based on personal information, such as geographical location, weather conditions, and the time of day. This ensures the privacy of users and ensures respect for the latest regulations.
Conclusion
The cost of advertising in video format has been on an incredible increase, dramatically increasing year over year. Even though the worldwide internet advertising market is predicted to become more mature and slow growth after 2024, one niche that is expected to remain popular is advertising via video. The forecasts for 2024 indicate an increase of more than 6% for video ads through 2024 (Source: Statista).
The advent of Interactive Video Advertisements is set to be the mainstay of this development, moving from being a niche industry into a popular advertising medium. The big brands are paying attention to these developments, and we expect to see a rapid increase in innovative and original online video advertisements from 2024 onwards and beyond.