Programmatic video ads have become among the top captivating media forms and have revolutionized the method by which marketers communicate with their intended viewers. As 75% of all online video content automatically plays using this technique, advertising on video increases the number of views and provides personalized content for the correct target audience. This post shows you how to effectively promote your business with programmatic video ads.
What Is Programmatic Advertising?
Programmatic media is now essential for those who are looking to expand their business using an ad-hoc strategy. There are numerous channels, including programmatic display advertisements. However, they all make use of the real-time bidding process on ads that are based on predetermined conditions, such as the best target audience and budget. The platform for programmatic ads analyzes the information of the marketer as well as their budget and shows their advertisement to an appropriate audience for the conditions. This results in more precise and appropriate ad impressions in a matter of minutes.
Where Video Ads Can Be Displayed
Like other types of media that use Programmatic video Ads also come with a range of channels and platforms to be used. They give marketers the opportunity to connect with their audience at any time, wherever they want, and in the appropriate way. In accordance with the programmatic ad platform you choose, the video advertisements can be displayed through:
- The social media (Facebook, Instagram, LinkedIn)
- In-App Video Ads
- OTT (Over-the-Top) Devices
- CTV (Connected TV)
- Web-based video Ads (desktop as well as mobile)
Suppose you’re interested in using programmatic media as part of your marketing plan and would like to chat about the best approach for your needs. Get in touch with us.
Formats You Can Serve Them On
There are many types of videos to take into consideration when creating your video campaign.
Instream Video
If you’ve seen a video on YouTube or Vimeo, you’re aware of the meaning of an instream video. Three types of videos are instream. Pre-roll videos are between 15 and 30-second videos that start playing before the film begins. They also have mid-roll video clips that appear during the middle of the film, much like TV commercials. Post-roll videos are played after the movie.
Outstream Video
They’re the ads found in the middle of web-based articles. They’re extremely viewable since they play automatically whenever the video is displayed, which results in higher CPM and more money for the user.
Interstitial Video
These ads are full-screen advertisements that fill out the entire application they’re displayed in. They are typically shown at natural transitions, like between different activities or at the time between game levels. In the event that an app advertises, users are able to tap it and then explore options or shut it down before returning to the app.
Native Video
Native video advertisements are those created especially for a specific platform. When it’s displayed via Instagram Reels, the appearance is that it was specifically designed for the platform. People have expectations of how Instagram reel videos appear and feel. Therefore, the ads should reflect the style and feel. This ensures a seamless experience instead of interrupting the user’s experience.
Reward Video
All of us have had the pleasure of playing Candy Crush or a similar mobile game. Rewards videos are those that players choose to view to gain more lives, a bonus, or a feature of an online game. When Duo (the Owl of Duo lingo) messages you regarding picking up German to pick up again, the video will provide an extra boost to your way. This is a common practice for e-commerce companies, not an organization that is B2B.
Best Practices for Programmatic Video Ads
There needs to be more than just serving programmatic video advertisements. We all know that the art of capturing attention and interest is not easy. Below are some tips to make sure the ads you create get noticed.
Generate Scroll-Stopping Content
If you want your advertisement to fend off the ever-scrolling fingers of your users, you must ensure that it is of high quality. Content is Superhero, so focus accordingly. Utilizing current trending memes and memes in the process of creating something unique and putting work into your video, you’re likely to get greater outcomes.
Build an Audience That Matches Your Campaign
If you’ve already got high-quality video content, it’s time to create and reach appropriate target viewers. Finding the right balance between being too general and too narrow may take time or perhaps a trained sense. This is vital in ensuring proper communication. Some platforms provide the option of using primary data that you have from your CRM. This is extremely effective.
Use a programmatic platform to locate and serve your ad supply
In order to get your film to the locations you desire, You will have to locate a platform that can give you access to the channels. Some of the most sought-after places aren’t easy to obtain, and others will require an additional platform.
Launch your video ads, then track and optimize their performance
Like all paid media campaigns, give them time to run. When you’ve got some information to analyze, it’s important to monitor their performance and adjust as you feel appropriate. Although they may be good, there might be a few obvious changes that will allow you to utilize your money in the most efficient manner you can.
About 91% of all businesses make use of video as a marketing instrument – and the bulk of ad spending is moving toward automated video advertisements. The reason is good as well. Video has always been an important content source. If you’re looking to integrate this into your marketing strategy or another type of programmatic media, Our team is ready to support you. Begin the conversation today.