Video has revolutionized online advertising, offering significant benefits for publishers. As more people use various devices to access the internet and online services, the impact and reach of video content have grown exponentially.
This technology allows video ads to be placed outside conventional video players, creating a vast space for video advertising and improving monetization opportunities for publishers.
We hope that the tendencies showcased in the statistics prove the importance of including Outstream Video Ads in marketing strategies. Learn more about this new ad concept & how it can help your business.
In this article, you will learn under what category of Outstream Video Ads falls under and how it can help you reach your marketing goals.
What Are Outstream Video Ads?
These are video advertisements that play outside of traditional video content. They appear within text or images on a webpage, grabbing attention without needing a video player. These ads auto-play when visible, enhancing engagement and increasing visibility for brands, making them a popular choice in digital advertising.
Types of Outstream Video Ads
It comes in three primary formats: In-Page, In-Banner, and In-Text are all types of Banner advertising with differences in characteristics and placements and with their advantages.
In-Page
An In-Page Ad places an independent video player on the web page, designed to play videos solely for advertisements.
In-Banner
Pop-up ads appear between website banners and web page content, usually at the top of the page, and video subtitles convey the message where the actual video is located.
In-Text
This type of advertising integrates the ad within the article, usually placing it at the midpoint.
Are Outstream Video Ads Suitable for Your Website?
Outstream Video Ads can be a great fit for websites. They play automatically as users scroll through your content, which can boost engagement and ad revenue. They don’t need video content to be present on your site, making them versatile and easy to implement. Assess your audience’s preferences and website layout to determine if outstream ads will enhance your user experience and revenue.
It Perform Exceptionally Well in Several Key Areas
- Brand awareness
- Online and in-store purchases
- Targeted consumer engagement
- Brand appeal
- TV campaign reach
They are especially effective for extending your video ad content beyond placement within video players.
Scenarios Where Outstream Video Ads Are Beneficial
- No Video Player: Most suitable in cases where the company does not already have a presence of video players on their site.
- Expansion: An extension of existing instream video advertising for those already engaged in the activities.
- Website Integration: To ensure video ads seamlessly blend with the overall website content.
- Customization: In-stream video ads just involve placing videos in a stream of video clips where your ads can appear randomly.
- Experimentation: To investigate how video content affects the performance of out-stream ad formats for your business.
Including Outstream Video Ads into your advertising mix is a versatile solution that lets you diversify your audience and produce a more engaging ad experience.